Marketing and AI, decision-ready and practical.
From strategy to campaign and reporting. From the decision to be made to a working pilot. Without depending on your consultant.
Marketing and campaigns
- strategy
- plan
- campaigns
- reporting
AI and automation
- intake
- quick scan
- go/no-go
- pilot
- handover
A decision your management can steer by
Marketing strategy and AI, with the same way of working.
Two fields, one promise: a plan your management can steer by, and a result your own people carry afterwards.
Marketing strategy and campaigns
Positioning, audiences and channels, worked out into campaigns that run and reporting you can steer by. From strategy to result, with your own team or the partners you already have.
Strategy · Plan · Campaigns · Reporting
AI and automation
From the decision to be made to a working pilot: quick scans, integrations and AI applications your own team can manage. First the decision, then the tool.
Intake · Quick scan · Go/no-go · Pilot · Handover
For organisations where management has to decide.
Not a lab that wants to experiment, but people who have to make a choice and carry it afterwards.
Marketing and AI without a department of your own
A strategy sized to your budget, campaigns that run without you watching over them, and automation that gives your team time back. One point of contact instead of an agency.
Content, campaigns and AI at scale
Campaigns for titles and subscriptions, and one managed AI setup with source references and an editorial process your own people operate.
Communicating and deciding on the same figures
Campaigns for residents and one data model for departments and the executive board, with fixed definitions and dashboards you manage yourself.
Campaigns that deliver leads, follow-up that runs by itself
From funnel strategy to ads and newsletters, with integrations between registrations, CRM and follow-up that your own team maintains.
A memo your management can read for itself
Value, risk, feasibility and a recommendation. No forty-slide deck, no comparison of twelve tools or channels.
No lab, no deck, no accounts in our name
No experiments without an end date, no report without a decision, and nothing you can’t run without us.
Short, jargon-free, made to forward.
Start your campaign with the report
Write your campaign report before the campaign starts. Decide first what has to be in it, and channels, messages and budget follow faster.
InsightStart with the decision, not with the tool
Most AI pilots don’t fail on the technology. They fail because nobody decided beforehand what “success” means.
InsightWhat is a decision memo?
Not a forty-slide deck but a short memo with what it delivers, what it costs and what the risk is. This is what it looks like.
What people ask us first.
Do you also run the campaigns?
Yes. We work out the strategy, set up the campaigns and report on them, together with your own team or the agency you already have. You keep ownership of accounts, data and results.
What does a quick scan cost?
A fixed price, agreed before we start. You get a decision memo with value, risk, feasibility and a recommendation. No billing by the hour.
What happens after the pilot?
Your team takes over. We document, train and build in the handover, so you don’t need us to carry on.
Who is this not for?
Organisations that want a lab to experiment in without a decision at the end. We work for people who have to make the call.
One conversation. Then you’ll know whether it’s worth it.
No proposal, no deck. Half an hour in which we sharpen the decision you need to make.