Short, jargon-free, made to forward.
What we learn at organisations that have to decide on marketing and AI. Written for the people who decide, not for the people who build.
Insight
Start your campaign with the report
Write your campaign report before the campaign starts. Decide first what has to be in it, and channels, messages and budget follow faster.
InsightStart with the decision, not with the tool
Most AI pilots don’t fail on the technology. They fail because nobody decided beforehand what “success” means.
InsightWhat is a decision memo?
Not a forty-slide deck but a short memo with what it delivers, what it costs and what the risk is. This is what it looks like.
InsightThree questions before you choose an AI tool
Which decision should this support, who takes it, and what happens on a no-go? Whoever can answer those three chooses better.
Rather a conversation than an article?
Half an hour in which we sharpen the decision you need to make. No proposal, no deck.